Reasons Why You Should Use Pocket-Sized Maps and Brochures
Marketing your business can be costly. It is, therefore, essential to be creative and come up with cost-effective solutions. There are various reasons why you should use pocket brochures for marketing your business. The fact that you can pack lots of information into small sizes is the main reason why you should use folded brochures. These brochures allow you to add any information you want about your business. The reason behind this is that you are able to utilize both sides of the paper. In this scenario, you get all the space you need to include text, maps, and images. A simple fold is enough to significantly minimize the size of these brochures. Giving these brochures to customers is convenient because you don’t have to spend much.
The other merit related to the use of folded brochures is that you don’t need any special skills. These brochures usually include three panel leaflets that can be folded neatly into a small sheet. Once you give the brochures to your customers, they can just place them in their pockets or bag. This ensures that they don’t end up throwing them away. This increases the chances that they can read through them and attract more customers.
The other benefit associated with using folded brochures is that they make it easy for you to break information into sections. It is highly advisable to use pocket-sized brochures whenever you sell a wide variety of products. For example, if you work in a restaurant, you can issue folded brochures to your customers. You can use the panels provided by these brochures to divide up information. This ensures that information about each product or service is in different categories. You also avoid wasting your time planning your segments manually.
Using pocket-sized brochures and maps also helps you save money. In a case where you sell high-end products like cars, issuing full-scale brochures is very affordable. You can, however, use folded brochures in a case where you sell more inexpensive products. Whenever you are looking to spend less money, you should think about using pocket-sized brochures. You just need to discuss this with the printing company. In case your company is a startup, you should find ways to attract many customers. When doing this, you should make sure that you don’t end up spending more than you can afford. You can achieve this by using pocket-sized brochures. The other point of interest in using pocket-sized brochures is that you don’t need huge storage space. Most businesses already have these racks, and this means there is no need to invest in storage. In summary, using folded brochures can benefit you in multiple ways.